COVID-19: The Consequences of Poor Communication

Effective communication requires skill and strategy at the risk of having damaging consequences. The COVID-19 pandemic is a prime example of the impact of illegitimate, false, unclear, inaccurate and unreferenced messages. Sending out the wrong messages is dangerous and as the COVID-19 pandemic continues to unravel, it is hoped that public speakers learn from their mistakes and address their audience more effectively. ABSOLUTYS has published my article that details the consequences of poor communication. #healthnews #communicationstrategy #covid19 #coronavirus

A true European, I am an anglo-italian born in France. A Genetics PhD Graduate from the University of Edinburgh and holder of a Masters in European Politics and Administration from the College of Europe, I was for several years the Director of the Science and Society Programme (ESOF) of the European Association for the Promotion of Science and Technology, www.esof.eu. Following the successful set up of the European Hub of ESOF, I joined the L’Oreal Foundation where I was in charge of Scientific Programmes including the L’Oréal-UNESCO For Women in Science Awards. I joined AXA in 2014 as the AXA Research Fund Life & Health Risks Research Officer and am now Head of International Health Relations at AXA Global Life. I am also a Science Communication Consultant, Vice-President of Euroscience, a member of the ESOF2018 International Steering Committee, Secretary General of Europ’Attitude and Head of Communications and PR of the LibDems in France. Fluent in four European languages, I have significant experience in Science Communication, Science Press Relations, Debate moderation, Project Management etc. For more information on my activities, visit www.yesyoucanconsulting.eu